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American Marketing's Key Points to Getting Started
Terms herein:
"AM" or "WE" = American Marketing, Inc.
"YOU" = Agent or General Agent
"FEA" = Federal Employees Association
"GEA" = Government Employees Association

What WE do:

  1. Supply FREE – 1000 mail back cards
  2. Provide you a computer list of federal employees in your county, including the name, employment installation, GS level, and income.
  3. Pay the postage on returned cards.
    (Should receive 30 to 50 leads).
  4. Will send an additional 200 cards to hand distribute. Your trainer will tell you by
    phone how that is to be done.
  5. AM’s trainer will obtain a copy of the leads and set the interviews for the first 3 days
    of personal training in your town. You will see a live presentation by the trainer. He/she will get the commission.
  6. We the FEA/GEA association president, George Callaway, will send several letters
    to the personal directors of 3 or 4 installations, introducing you.
  7. AM’s trainer will take you to the installations and show you how to call on the boss.


What YOU do:

  1. Look up addresses of 1000 employees and place them on the cards. (Suggestion: Obtain from the Internet).
  2. Pay the postage for 1000-card mailing.
  3. MUST learn presentation prior to training.
  4. You will give the presentation the last 2 days with the trainer as your backup. Should you complete the sale, you will keep the commission. Should you require your trainer’s assistance, you will split the commission.
  5. You will receive all the leads from the lead cards left over and from the referrals (sponsored federal workers).
  6. You will obtain the name, job title, address, and phone numbers of 3 to 4 bosses of federal installations in your area and fax in to the home office for Mr. Callaway to send out an introductory letter on your behalf.
THE FORM BELOW IS AN EXAMPLE OF YOUR ON-GOING LEAD SYSTEM: (Sponsored Federal Members) When closing, always ask the client to fill out the FEA/GEA application. Most will quickly comply and fill in the sponsored names.

If you make more withdrawals on your bank account than you do deposits, your account will be overdrawn and you will be financially broke.

The same is true in you prospect bank. When the bank is empty, you’re out of business.

NOTE: Do not leave the client until you successfully acquire a minimum of 6 leads (sponsored federal members.

Many of our representatives obtain an average of 10 to 15 leads per house. When you receive more than 6 names, apply the remaining sponsored people to the FEA application, then fold the original application and place the list at the bottom.

CREDIBILITY: Make a copy of the completed FEA/GEA application. When calling on each sponsored person’s home, start the interview by presenting them with a copy of this application. They will recognize that their co-worker or friend endorsed this program and wanted to share it with them by sponsoring them.




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Federal Employee Association / Government Employee AssociationIndependent Employees Association
American Marketing Corporate Office
1747 Citadel Plaza, Suite 101
San Antonio, TX 78209
210.820.3322

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