Mission Statement & Video
       In 1980 American Marketing made the commitment to provide for General Agents and their Agents a quality Lead System as opposed to the old method of just selling to relatives and friends. This lead system was designed as a perpetual source that would never run dry, unless someone chose to venture from American Marketing’s success pattern.
       In addition to the lead system our firm was dedicated to creating validation at the point of contact with prospective clients. This was done through the Association Endorsements.
      The goal of American Marketing was to, as often as possible, eliminate the collection of money at the point of sale by utilizing payroll deduction. Finally, we created an automatic promotion that was based on performance. This was done through the RAGA system (Recruit Another General Agent). To make this effective, we agreed to pay the override to the General Agents who either hired and trained another General Agent, or promoted an existing Agent to a General Agent.
     Starting out as B&B Associates in 1967, and later became American Marketing in 1981, during the years we have produced over $250,000 Million in Life Annualize Premium. Therefore, our system has proven to work for those who follow our success pattern.